社會化媒體助力慈善公益
北京2011年12月7日電 /美通社亞洲/ -- 12月2日，中國首屆“社會化媒體與社會公益國際論壇”在北京召開。該論壇由北京大學主辦，騰訊公益慈善基金會、比爾及梅琳達·蓋茨基金會和百度公益基金會支持，新浪、人人、阿里巴巴等中國社會化媒體企業(yè)先鋒合作舉辦。來自互聯(lián)網企業(yè)及國內外慈善組織共200余名代表出席并參與討論。
人人公司董事長兼首席執(zhí)行官陳一舟、新浪網副總編鄧慶旭、阿里巴巴集團資深副總裁金建杭、騰訊基金會執(zhí)行秘書長竇瑞剛、蓋茨基金會全球首席傳播官凱珍（Kate James）等分別做了主題演講，并就各自運用社會化媒體推動公益的策略和實踐進行了分享。
蓋茨基金會在論壇上宣布正式啟動在新浪、騰訊的官方中文微博以及人人網的公共主頁（新浪微博@蓋茨基金會，騰訊微博@蓋茨基金會，人人網蓋茨基金會主頁）。“社會化媒體為慈善及公益組織提供了平臺，讓它們可以聽到來自世界各地需要幫助的人們的聲音，從而更好地改變這個世界，”在主題演講中，凱珍指出，“社會化媒體這種新技術，也將把中國樂善好施的悠久傳統(tǒng)帶入一個新的境界。世界需要來自中國的聲音，中國的創(chuàng)造力、領導力和奉獻精神將影響全球。”
本次論壇還通過小組討論、案例分享等形式探討了社會化媒體發(fā)展的新趨勢，以及利用社會化媒體推動社會公益的機遇與挑戰(zhàn)。中國扶貧基金會、聯(lián)合國兒童基金會、世界自然基金會等國內外慈善組織、崔永元團隊等公益明星和草根社會組織代表分享了他們的經驗。
論壇上，騰訊基金會、蓋茨基金會、百度基金會三大慈善組織，聯(lián)合人人、騰訊、新浪、百度、阿里巴巴五家互聯(lián)網企業(yè)共同簽署了“北京宣言”，承諾將成立常設組委會，確保每年定期舉辦“社會化媒體與社會公益國際論壇”，并使之成為公益組織與互聯(lián)網企業(yè)溝通的平臺和橋梁。各家企業(yè)和組織均表示，希望借助論壇的平臺，吸引更多參與者加盟，逐步形成“全民公益”的共贏局面。
幾大互聯(lián)網企業(yè)也聆聽了來自一線的公益組織的呼聲，并在12月3號舉行了聯(lián)合培訓。騰訊、百度、谷歌、阿里巴巴、人人網、新浪六家企業(yè)分別介紹了各自的公益服務平臺，并就如何推廣公益項目分享了成功經驗。在場的80多家公益組織及慈善機構積極表達其公益理念，參與交流，與新興的社會化媒體平臺共同碰撞出了許多創(chuàng)新的公益方案。
社會化媒體與社會公益的討論始于2011年9月。當時，在聯(lián)合國基金會的大力推動下，美國紐約召開了世界上第一屆國際論壇。11月中旬，非洲突尼斯舉辦了非洲首屆新媒體公益論壇。本次論壇在中國尚屬首次。
Social Media to Promote Social Good
Gates Foundation launches its official social media platforms
on Sina, Tencent and Renren
BEIJING, Dec. 7, 2011 /PRNewswire-Asia/ -- China's first "International Forum on Social Media for Social Good" was held in Beijing on December 2, 2011. The Forum was organized by Peking University and sponsored by Tencent Foundation, Bill & Melinda Gates Foundation and the Baidu Foundation, with support from China's social media pioneer enterprises Sina.com, Renren, Inc., Alibaba Group, etc. More than 200 representatives from overseas and domestic philanthropy organizations and Internet enterprises attended the Forum.
Chairman and CEO of Renren, Inc. Joe Chen, Deputy Editor-in-Chief of Sina.com Deng Qingxu, Senior Vice President of Alibaba Group Jin Jianhang, Executive Secretary-General of Tencent Foundation Dou Ruigang, and the Gates Foundation Chief Communications Officer Kate James delivered keynote speeches respectively, and shared their strategies and practices of using social media to promote social good.
The Gates Foundation announced at the Forum the official launch of its microblogs on Sina, Tencent, and Renren. "Social media is a new technology which can take the long and noble tradition of giving in China to a new level." In her keynote speech, Kate James pointed out, "Chinese people have the experience, the innovation and the compassion to tackle these issues and make their voice heard around the globe. It is your creativity, leadership and your spirit of giving which can make the difference. "
The Forum had panel discussions and case sharing to explore new trends in social media development, and opportunities and challenges in the process of using social media to promote social good. Overseas and domestic philanthropy organizations, including China Foundation for Poverty Alleviation, United Nations Children's Fund (UNICEF), and the World Wide Fund for Nature (WWF), as well as celebrities and grassroots organizations, shared their experiences.
At the Forum, philanthropy organizations, Tencent Foundation, Gates Foundation and Baidu Foundation, in conjunction with Internet companies Renren.com, QQ.com, Sina.com, Baidu.com and Alibaba.com, signed the Beijing Declaration, committing to establish a working organization to ensure that the International Forum on Social Media for Social Good runs on a regular basis each year, and to build the Forum as a bridge and platform facilitating communications between philanthropy organizations and Internet enterprises. All participating companies and organizations expressed the wish that the Forum will serve to attract more participants, thus to develop a truly national culture of philanthropy.
The Internet companies had a chance to acknowledge voices of the front-line philanthropy organizations through the Forum, and provided a joint training course on December 3. Tencent, Baidu, Google, Alibaba, Renren and Sina gave briefings on their service platforms that are available for non-profit organizations respectively, and shared their successful experiences in promoting charitable projects. More than 80 philanthropy organizations shared their ideas of charity and philanthropy, and came up with a number of innovative programs in collaboration with emerging social media platforms.
Discussions on social media for social good began in September 2011. Back then, with the United Nations Foundation's vigorous efforts, the first Social Good Summit was held in New York, the United States. Following that, the African Media Leaders Forum, the first African new media and philanthropy forum, was held in Tunis, Tunisia in mid-November. This is the first time that China holds a forum to discuss what can be done through social media to promote social good.
消息來源 蓋茨基金
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Kate James, the CCO of Gates Foundation, announces that the Foundation will have a presence on Chinese social media: Sina Weibo, Tencent Weibo and Renren.
The site of the International Forum on Social Media for Social Good.
Speeches： Chen Gang, Professor and Vice Dean, School of Journalism and Communication, Peking University； Mona LOCKE，Wife of the United States Ambassador to China； Yuan Yue, Chairman of the board and president of Horizon Research Consultancy Group； Joe Chen, Chairman and Chief Executive Officer, Renren, Inc.； Deng Qingxu, Deputy Chief Editor, Sina.com ； Jin Jianhang, Senior Vice President, Alibaba Group ； Dou Ruigang, Executive Secretary-General, Tencent Foundation； Kate James, Chief Communications Officer, Bill & Melinda Gates Foundation
- 首屆"社會化媒體與公益國際論壇"將在京舉辦 (11-29)
- 中國首屆社會化媒體與公益國際論壇將于12月2日舉辦 (11-28)